An event that's much more than a case study, Beyond the Case is one of those competitions where deliverables are not limited
to just a presentation of your case solution. It lets you test it out in the online space. Beyond the case literally allows
you to go beyond the text of the case and lets you use your creative and case solving skills to the maximum.
Beyond the Case is one of those competitions where deliverables are not limited to just a presentation of your case solution. It lets you test it out in the online space. Only the best marketer, who has implementable solutions and solutions that have been tested, will win this prestigious competition.
The first round will be a case based problem for a product/service. Submission will be in the form
of power-point presentations of not more than 7 slides. From the submission, a shortlist of 20-25 teams
will be made for round 2.
Evaluation criteria will be analysis of problem, proposed methodology, proposed solution, and feasibility of solution.
Kindly e-mail your submissions to firstname.lastname@example.org (9574754596)
Second round will be the concept round for Point of Purchase promotion program submitted in the form of one page write-up. Another part for second round will be a poster making competition, which will be judged by number of likes on Facebook. Confluence page to be used for submissions. Kindly e-mail your submissions to email@example.com (9574754596)
Teams will be required to present (using less than 10 slides-long presentation) their concept that they had submitted as one page write up. They will need to design a model of any Point of Purchase and come up with an illustration of how retail stores will look after their idea is implemented.
PRIZESFirst Prize – INR 30,000 Second Prize – INR 20,000 Winner of the First Round – INR 5,000