Upcoming Events

Beyond The Case

ABOUT THE EVENT

  • Minimum team size 2
  • Maximum team size 3

An event that's much more than a case study, Beyond the Case is one of those competitions where deliverables are not limited to just a presentation of your case solution. It lets you test it out in the online space. Beyond the case literally allows you to go beyond the text of the case and lets you use your creative and case solving skills to the maximum.
Beyond the Case is one of those competitions where deliverables are not limited to just a presentation of your case solution. It lets you test it out in the online space. Only the best marketer, who has implementable solutions and solutions that have been tested, will win this prestigious competition.

RULES

  • The members of teams cannot be from different institutes.
  • A student cannot be part of more than one teams.
  • All decisions in matters of eligibility, authenticity, and final judgments will be with Confluence team.
  • The format and rules of events are subject to change before the start of the event.
  • There is no limit to the number of teams participating from an institute.
  • Teams selected for the final round will be partially reimbursed for travel.
  • Participation in all the rounds necessary to claim any of the prizes.

IMPORTANT DATES

  • Registration start date: 17th Oct
  • Registration end date: 5th Nov
  • First-round submission deadline : 7th Nov
  • First-round result declaration date: 10th Nov
  • Case-release date: 11th Nov
  • Second Round submission: 18th November
  • Second Round results: 20th November

EVENT FORMAT

Round 1

The first round will be a case based problem for a product/service. Submission will be in the form of power-point presentations of not more than 7 slides. From the submission, a shortlist of 20-25 teams will be made for round 2.
Evaluation criteria will be analysis of problem, proposed methodology, proposed solution, and feasibility of solution.
Kindly e-mail your submissions to a15kamalinis@iima.ac.in (9574754596)

Round 2

Second round will be the concept round for Point of Purchase promotion program submitted in the form of one page write-up. Another part for second round will be a poster making competition, which will be judged by number of likes on Facebook. Confluence page to be used for submissions. Kindly e-mail your submissions to a15kamalinis@iima.ac.in (9574754596)

Final Round

Teams will be required to present (using less than 10 slides-long presentation) their concept that they had submitted as one page write up. They will need to design a model of any Point of Purchase and come up with an illustration of how retail stores will look after their idea is implemented.

PRIZES

First Prize – INR 30,000 Second Prize – INR 20,000 Winner of the First Round – INR 5,000

REGISTER HERE!

Contact
Kamalini
9574754596