Upcoming Events

Just  a  Change


  • Minimum team size 2
  • Maximum team size 3

"When we are no longer able to change a situation - we are challenged to change ourselves." Change is the only constant in the world. The Confluence Team brings to you the chance to create impact by Just a Change. Not every idea, however brilliant it might be, works out in the first attempt. Regenerating the idea, radically changing the strategies and altering processes must be done to make the idea succeed in the battlefield of the marketplace. Just a Change requires you to do exactly that. Revive a product no longer considered viable in the market and use your entrepreneurial abilities to make it successful.


  • A team will consist a maximum of 3 members, one of whom would be the team leader.
  • All members of a team should be from the same institute.
  • Students from across specializations are eligible for participation.
  • A team can consist of students from 1st year or 2nd year or both, irrespective of specialization.
  • A student cannot be a part of more than one team.
  • There is no restriction on the number of teams from an institute.
  • All decisions in matters of eligibility, authenticity, and final judgments will be with Confluence team.
  • Teams selected for the final round will be partially reimbursed for travel.
  • The format and rules of events are subject to change before the start of the event
  • Participation in all the rounds necessary to claim any of the prizes.


  • Registration start date: 17th October 2016
  • Registration end date: 05 November 2016
  • First-round case release date: 21st October 2016
  • First-round submission deadline: 07 November 2016
  • First-round result declaration date: 7th November 2016
  • Final round Case-release date: 18th November 2016


Round 1

The first round is an online elimination round in which the participating teams need to choose a product from a given list and prepare a marketing strategy for the product. The plan has to be in the format of a PPT (not exceeding 5 content slides). Please email your submissions to p15jayadityab@iima.ac.in

Final Round

The top 6 teams from stage 1 will qualify for this round. The selected teams would be given a legacy brand, for which they need to come up with a turnaround strategy to cope with the changing times. The evaluation will be based on the entrepreneurial nature of the ideas and their feasibility. The teams would need to come down to the campus during Confluence and make their presentation. Other specifics would be communicated at the time of sending the cases.


First Prize – INR 30,000 Second Prize – INR 20,000 Winner of the First Round – INR 5,000