"When we are no longer able to change a situation - we are challenged to change ourselves." Change is the only constant in the world. The Confluence Team brings to you the chance to create impact by Just a Change. Not every idea, however brilliant it might be, works out in the first attempt. Regenerating the idea, radically changing the strategies and altering processes must be done to make the idea succeed in the battlefield of the marketplace. Just a Change requires you to do exactly that. Revive a product no longer considered viable in the market and use your entrepreneurial abilities to make it successful.
The first round is an online elimination round in which the participating teams need to choose a product from a given list and prepare a marketing strategy for the product. The plan has to be in the format of a PPT (not exceeding 5 content slides). Please email your submissions to email@example.com
The top 6 teams from stage 1 will qualify for this round. The selected teams would be given a legacy brand, for which they need to come up with a turnaround strategy to cope with the changing times. The evaluation will be based on the entrepreneurial nature of the ideas and their feasibility. The teams would need to come down to the campus during Confluence and make their presentation. Other specifics would be communicated at the time of sending the cases.
PRIZESFirst Prize – INR 30,000 Second Prize – INR 20,000 Winner of the First Round – INR 5,000